As we know, we have an exciting future ahead of us, which needs new solutions to old problems. It is a future that will challenge us all, even if we make all the right decisions and adjustments already today. How can we give a preview of a product that has some of the answers to our problems? And to who does it cater?

We chose early on to work a lot with the environment that could be a bit difficult for other vehicles, and to show that this is a capable vehicle that can make its way in varying climates. In this case mainly warmer, as that's what we seem to be headed for.
The target group is a modern person, who is not afraid of change as such but who definitely wants to do his part so that we can stay on this planet, and also have fun on the way there.
The expression on the logo and website breaks to a certain extent away from today's car aesthetics, to show that we break free from the conventions that have led us to where we are today, and take a new path forward. Smoove is available in many colors, but we have chosen to work with dark and green, partly to emphasize the environmental aspect, but also because they provide a very nice contrast to the environment in which we work.

A website for Smoove Pioneer, a craft built with modernity and innovation, which is ready for you when the future comes.
The font is set to Sora and Roboto, two modern sans serifs that reflect the pure expression of the vehicle.The logo is an arrow forward on two wheels, as a light for a better future, but also an allusion to being able to drive freely and have fun. The basis for this form has also functioned as a green thread throughout the website.