Brief
Sustainable consumption not only entails environmental benefits but also social and economic benefits such as increased competitiveness, growth in both the local and global market, increased employment, improved health and reduced poverty. Transitioning to a sustainable consumption and production of goods is a necessity in order to reduce our negative impact on the climate, environment and human health. Create a service which caters to this.
Team
Digital Design
Madeleine Möller Ståhl
Tools
Research
User testing
Wireframes
Iteration
Design
PROBLEM
When people shop online on their phones it's hard to keep things organized. In my own phone I had 113 tabs open and at most 5 tabs with the same website. 43% of the tabs were clothing websites. Many times I end up infinity scrolling and there becomes an unnecessary amount of screen time.

User testings showed similar problems. One question asked was "What kind of problems do you encounter when shopping from different websites on your mobile phone?".
Some answers:
"The websites does not work as they should. Sometimes difficult to see an overall view when comparing prices between different sites."
"Long loading pages, bugs with the shopping cart and bad and not mobile-friendly websites, which gives an unclear overview."
"That it's hard to find what you're looking for."

100% think it is difficult to know if companies have good conditions for their employees.
‍
55% spend a lot of time finding the right garment because there are so many options.

46% want to easily see which garments/companies are more sustainable and have better conditions for their employees before they make a purchase.

SOLUTION
Wizefuze, a service that gathers your favorite websites in one place to be able to make more consious choices.
CASE SUMMARY
A bold app that breathes fashion and sustainability. Easy to navigate and use. Gathering all pages in one place reduces screen time and being able to see the climate impact encourages more conscious choices.